Motivation Architecture
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Contents
01 Brand Strategy
02 Personality
03 Logo
04 Color
05 Typography
06 Art Direction
01 Brand Strategy
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02 Personality
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Vestibulum nulla nisl, accumsan aliquet ultricies a, commodo ac risus. Maecenas condimentum viverra dui, sed dictum velit ultrices nec. In laoreet rhoncus lectus, et vulputate augue venenatis at. Maecenas sit amet semper arcu. Ut egestas, nisi ut interdum placerat, mi neque faucibus nisi, vitae hendrerit magna massa ut est. Etiam pharetra eros accumsan velit rutrum sollicitudin sit amet elementum leo. Duis dapibus ante at imperdiet elementum. Vivamus vulputate maximus felis ut tincidunt.
Tone & Voice
Our Vision: why we exist
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Our Mission: what we do
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Our Promise: how we help
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Sample Copy
See an Error? We’ll Make It Right.
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Mistakes Don’t Have to Cost You—We’ve Got Your Back
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We Handle the Fix, You Focus on What Matters
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Your Finances, Fixed the Right Way
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03 Logo
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Suspendisse porta ex ac lorem dignissim consequat. Morbi pellentesque dictum tristique. Mauris sed erat tincidunt, finibus nibh tincidunt, molestie augue. Aliquam bibendum, arcu eu blandit viverra, purus lorem cursus justo, at aliquam ipsum dui at leo.
Donec elementum orci et elit lobortis, et scelerisque est ullamcorper. In hac habitasse platea dictumst.
Ut rhoncus maximus quam, ac lobortis lacus. Cras mi est, eleifend suscipit lobortis quis, convallis ut augue. In ut justo purus. Ut tincidunt consequat metus, eleifend finibus sapien elementum at. Donec ut tristique tellus. Fusce pretium pellentesque turpis, at eleifend purus eleifend at. Curabitur semper, tortor vel tempor sollicitudin, sapien diam fringilla felis, et gravida dui quam tempor orci. Aenean felis nulla, auctor eget consequat eu, dapibus sed libero. Morbi id turpis non leo condimentum posuere eu blandit risus. Praesent eu ligula nibh. Phasellus interdum urna a blandit dapibus. Vestibulum purus urna, efficitur quis dignissim in, scelerisque at sem. Donec libero justo, tincidunt tincidunt sagittis et, pretium vitae urna. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed porta magna sit amet elit cursus, eu sollicitudin leo mollis.
Primary Lockup
Clearspace
Secondary Lockups
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the color of the mark alone
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
Partnerships
04 Color
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Primary Palette
Orange
Hex: #FA9819
Blue Tint
Hex: #B6C9CF
White
Hex: #000000
Baby Blue
Hex: #C6EBF7
Secondary Palette
Navy
Hex: #1E3D59
Caption
Hex: #48749E
Sky Blue
Hex: #DEEEFE
Off-blue
Hex: #E8EBEF
Deep Orange
Hex: #CD4900
Black
Hex: #000000
Dark Grey
Hex: #A3A3A3
Grey
Hex: #E5E5E5
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
05 Typography
Redo’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and financial stability.
Primary Sans-Serif (Rethink Sans Reg) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.
Secondary Serif (Hedvig Letters Serif) is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces Redo’s expertise and reliability in correcting financial discrepancies.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Redo’s brand communication is always clear, professional, and dependable.
Primary Typeface
Rethink Sans Reg
Secondary Typeface
Hedvig Letters Serif
Sizing
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Financial errors shouldn’t slow you down or cause unnecessary stress. Whether it’s an incorrect charge, a duplicate transaction, or a miscalculated fee, we step in to make things right. Our process is simple, straightforward, and designed to get your money back where it belongs—quickly and without hassle.
Type Sizes 0–24pt/px
130% Leading
0% Tracking
Our team works diligently to recover lost funds, correct inaccuracies, and keep your financial records accurate—so you can feel confident about every dollar in your account.
Type Sizes 24–55pt/px
120% Leading
-1% Tracking
Whether it’s a bank error, an unauthorized charge, or an overlooked refund, we ensure you don’t pay for something you shouldn’t have.
Type Sizes 55–72pt/px
110% Leading
-2% Tracking
Clear Up Confusion, Gain Peace of Mind
Type Sizes > 72pt/px
100% Leading
-2% Tracking
06 Art Direction
Redo’s photography style reinforces our brand’s core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect professionalism, accuracy, and control.
Clean & Casual
Photography should feature modern, well-lit workspaces with a clean and organized feel. The focus should be on clarit, avoiding clutter or overly dramatic compositions.
Subtle Technology Integration
Photography should include elements of financial technology—computer screens displaying dashboards, tablets with data analytics, or hands interacting with financial tools—to highlight Redo’s tech-driven approach to error correction.
Financial Storytelling
Images should capture real-world financial scenarios—professionals analyzing reports, business owners reviewing balance sheets, and teams discussing financial strategies. This reinforces Redo’s role in helping businesses take control of their finances.
People with Confidence & Focus
Images should capture real-world financial scenarios—professionals analyzing reports, business owners reviewing balance sheets, and teams discussing financial strategies. This reinforces Redo’s role in helping businesses take control of their finances.